web design – 10 simple rules to follow – part 1

1.  Splash Pages: Unnecessary Distractions

A lot of web designers feel the need to create stylish splash pages that do nothing but create a barrier which stops web users in their tracks and forces them to make the unnecessary decision of whether to push forward to the home page or to leave your website forever. These “website introductions” are typically short Flash-based movies that merely showcase the web designer’s flash design skill set, yet offer the web user nothing but a distraction. Flash animations are so common these days that it’s almost impossible to actually impress a web user with a splash page. The goal of any website design agency should be to either deliver the web user what they want or to get the web user to perform an action; a splash page only slows down this process and should be avoided at all costs.

2.  Banner Advertisements: Less Is More

When it comes to the strategic placement of banner advertising, the old proverb “less is more” needs to be applied to web design. A single successful banner advertisement is more profitable and valuable then a whole bunch of banner advertisements that get minimal click-through. The harder it is to secure a single banner advertisement space, the more appealing it becomes to advertisers. If your single banner advertisement space is booked for months, it can become in-demand and like real-estate, can become very profitable in the long term. Instead of filling up empty space with banner advertisements, it’s best to try and fill space with useful content. Another tip is to surround your banner advertisements with as much useful content as possible; this will also make the space more appealing to potential advertisers. 

3.  Navigation: Is The Key

The fastest car in the world is useless if no-one can work out how to drive it. The same goes for websites. Website owners can choose to invest thousands in web design, logo design, flash design, splash pages, funky animations and a whole host of other aesthetic goodies to make the site look fantastic, but if web users cannot navigate around the site to consume the content or purchase products, then the whole website fails to achieve its goals. In web design when it comes to designing effective navigation it’s best to keep it as simple as possible. Once again, web designers will often go overboard and design navigation menus that include flash animations, multi-tiered dropdowns and a whole host of other unnecessary additions that only work to distract the user, instead of helping them navigate around the website. Navigation is the key that unlocks good website design.