web designs - keep it simple!

While a lot of emphasis in the recent past has been laid on the content of a website, the value of a great web design shouldn’t be completely written off. Even if you have excellent content and therefore achieve a top ranked website, if your web designs do not catch your reader’s attention and maintain their focus, then the whole process of using a website as a marketing tool is lost. So what kind of web designs work best for business? Let’s examine this more closely.

Web Designs for Business Websites

When it comes to web designs for a business website, simple and classic is often best. Of course it depends on the type of business and products you are marketing. For example if your business was a trendy night club and the sole purpose of your website was to attract the attention of more Customers, then yes by all means engage in flashy complex web designs. If however you run a law practice or the purpose of your website was more information centred, then it is best to have a web design that attracts your Customer’s attention, but does not distract them from gaining the information they are seeking.

Common Web Design Flaws

The following are a few commonly made flaws when creating web designs for businesses. 

Web Design Flaw 1 – Using Flash Web Designs
 
As mentioned in the previous paragraph, while Flash web designs may suit the purpose for certain websites, it is definitely not appropriate for a majority of business web designs. Flash web designs not only make downloading the website slow and tedious, but it also prevents Customers from gaining the information they are seeking quickly. Businesses therefore run the risk of having clients seek alternate websites.

Web Design Flaw 2 – Web Designs with Small Fonts

Nothing is more annoying a website which requires you to squint at the web designs because the font is too small. While small fonts enable business’s to effectively fit in more information on a web page, it is not practical if the Customer has difficulty finding the information they seek. Always keep your target audience in mind and create a web design which caters to their needs and comforts.

Web Design Flaw 3 – Web Designs filled with Animations and Images.

Ever opened a website and then waited ages until all its animations and images downloaded? This is a very common web design flaw. While animations and images can add value to a web design, too many can distract your client from main purpose of the website. Use graphics in your web designs, but don’t go overboard.