Whether you are looking for a small easy to edit web site to promote your business, an online shopping cart with payment facilities, or something more custom, we can provide the whole package.
Accessible web sites rank higher in Google, they are easier to maintain, they increase brand equity and they can be used more easily by the large group of people who surf the web with new technologies like mobile phones.
SEO is the technique of optimising your website so that it is regularly indexed by search engines so that it displays your products and services in the search engine results. The ultimate goal is to be on the first page and without a search engine optimisation strategy your time and money could all be in vain.
Adwords was launched by Google in 2002 to provide advertisers with a simple way of using search to effectively target web users. Not only is Adwords known for being Google’s flagship advertising service, it’s also Google’s main source of revenue. In fact, so many people used Adwords in 2007 that it generated $16.7 billion that year for the search engine giants.
Adwords is a Pay Per Click (PPC) advertising system that can also be described as a link auction. Adwords gives advertisers the opportunity to bid on particular keywords that they would like to purchase so that when a user searches Google, the advertiser’s website is likely to appear at the top of the sponsored links section, on the search engine results page (SERP).
Basic
functionality of the Adwords service can be explained in five easy
steps. It works by initially asking the advertiser to select a geographical location.
This lets Google know where the ad is going to be displayed. The
advertiser then gives the ad a short title, fills out a two-line
description and finally includes both the display and destination URLs.
At this point the advertiser is required to select all the keywords
they want to trigger the ad. If a web user searches for these
particular keywords, there is a high chance the advertiser’s ad will
appear. Google will then ask for the amount of money the advertiser
wishes to pay; everytime a web user clicks the ad. Finally, the
advertiser will need to set a daily budget.
Once the advertiser
confirms the budget, the process is instantaneous. Traffic may begin to
reach the advertiser’s website is less than 15 mins! Success in the
world of Adwords is dependent on a variety of factors including keyword
selection and experimenting with different bid amounts. Consult a search professional to find out more information about how to properly create and maintain an Adwords campaign.
