Whether you are looking for a small easy to edit web site to promote your business, an online shopping cart with payment facilities, or something more custom, we can provide the whole package.
Accessible web sites rank higher in Google, they are easier to maintain, they increase brand equity and they can be used more easily by the large group of people who surf the web with new technologies like mobile phones.
SEO is the technique of optimising your website so that it is regularly indexed by search engines so that it displays your products and services in the search engine results. The ultimate goal is to be on the first page and without a search engine optimisation strategy your time and money could all be in vain.
The success of any internet marketing campaign
depends on the ability to monitor and analyse the traffic coming
through your website. It is obvious that what cannot be measured cannot
be managed.
There are many internet marketing strategies used
to boost traffic. Some of these strategies include article marketing,
blogging, search engine optimisation and email marketing.
The Internet offers an array of excellent tools for analysing the success of each of these strategies.
Knowledge of visitor behavioural patterns once inside the site is important. If a large volume of visitors to your site get put off at some stage in the buying process, you should know about it. Monitoring can tell you what pages involved in the buying process have the highest exit rate. Analysing and fixing these pages will have a positive effect on your conversions. This is just one example as to why the need to monitor and analyse your traffic. There can be many other reasons justifying the need for detailed performance reports of your site.
Visitor statistics are a vital in tracking your
internet marketing campaign results. Your web hosting service provider
will usually include a stats package with their hosting package. If
your web-hosting provider has no statistical package included, you
should think of moving to another who does. A counter that only shows
the number of site visitors will not be of much help to you. You should
have a package that helps provide information that will help you
strengthen your site.
A genuine hosting service provider would
offer traffic logs giving valuable insight as to, what are the sources
of traffic to your website. These can be search engines, directories or
other links.
The data given by these hosting service providers
come as raw traffic log files or in difficult to understand cryptic
formats. The log files basically are text descriptions of actions on
the site. With the raw log files it is almost impossible to understand
visitor behaviour in your site. If you are short of ‘patience’ going
through these logs can be a pain, opting for a traffic-logging package
might be a good idea.
You can choose to go with either a log analysis
package or a remotely hosted traffic logging service. A remotely hosted
traffic logging service is the cheaper option of the two and is more
user friendly. WebTrends Live, HitsLink and SuperStats are good
examples of traffic-monitoring services. WebTrends Live however, is a
more complex system more suited for larger internet marketing websites.
"SuperStats" too provide such services.
These services won’t
use your log files. A small code embedded in the page you want tracked,
feeds information to the remote server when the page is viewed. This
information is available real time, in charts and tables.
Log
analysis packages are high-priced and difficult to set up. You can give
it a shot with free log analysis packages offered by Analog.
A good traffic logging service would provide data on:
• Number of visitors to your site
• The source of your visitors
• Where do they find your site
• How much traffic is coming from each respective source
• What keyword search phrases are being used to find your site
• What are the most visited pages - what information are the visitors looking for
• How do visitors navigate once inside your web site
Having
answers to these and other primary questions will help you make
educated decisions that maximize the ROI on your internet marketing
website.
It is important to continuously track the
results of your internet marketing campaign. This will help you decide
which strategies are effective and which are not. Educated decisions
will help your business prosper.
What is important is
analysing your data. What will be shown in your statistics report are
mainly hits, visitors and page views. Hits, though misleading is
insignificant. Hits get tracked when any picture or page loads from
your server on to a visitor’s browser.
What is perhaps most
important is page views per visitor. This shows how many visitors came
to your site and their duration of stay. If you have 250 visitors with
300 page views you can figure most visitors viewed at least one page
before leaving your site. An acceptable minimal figure can be 2 page
views per visitor. If your internet marketing website cannot match
this, look for ways of improving visitor retention. Upgrade your
content, implement an easier navigational structure. If on the other
hand you’re enjoying a high volume of visitors and page views
congratulations you are doing just fine!
This statistic acts
as a measurement tool of the performance of your website and the
effectiveness of your internet marketing campaign.
Another
important stat is unique visitors. Any person visiting your site for
the second time will not be included in unique visitors. This will show
how many new visitors were drawn into your site.
Page views
can help interpret the stickiness of your website. Page views divided
by number of visitors to your site will help you decide your site
content has enough retaining power.
At first glance, web
traffic statistics can be confusing because of the sheer volume of
data. Do not let this phase you. Remember traffic statistics provide
vital information on the performance of your visitors and your Website.
