Web Design Blog

Simplicity is the ultimate sophistication!

“Simplicity is the ultimate sophistication” (Leonardo Da Vinci). I have this quote on my office wall and refer to it often during my day.

In a world where we seem to be constantly trying to complicate the uncomplicated, it’s often the simple things that work the best. Take web design. Now I’m no expert – we have a great team of web designers here at Etaxia who are brilliant at what they do – but as someone who has been online for a while now and has witnessed many a web design come out of Etaxia, it is often the ‘simple’ sites that appeal to me.

When I say simple I don’t mean the boring sites (not that we do boring at Etaxia anyway!), but a site that has been designed to be easy to use and navigate, and fulfils all the functions it is supposed to. In marketing we often use the KISS principle – keep it simple, stupid! Instead of making something complicated, it’s more often than not the simple things that work.

In everything I am trying to accomplish at Etaxia, be it designing the systems, putting processes in place or coming up with marketing campaigns, I’m always looking at simplifying to get the best possible outcome for all without the need to complicate. The same principles can be applied to life.

The way we go about tasks, the way we interact with others, our daily work life, can all become so much easier if we do everything as simply as possible. As Saint Exupery said, “Perfection is often achieved not when there is nothing left to add, but when there is nothing left to take away”. So when you next go to design something, find solutions to problems, or interact with others, try to remember that simplicity is the ultimate sophistication!