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Professional Webdesign

Whether you are looking for a small easy to edit web site to promote your business, an online shopping cart with payment facilities, or something more custom, we can provide the whole package.

Accessibility Audits

Accessible web sites rank higher in Google, they are easier to maintain, they increase brand equity and they can be used more easily by the large group of people who surf the web with new technologies like mobile phones.

Search Engine Optimisation

SEO is the technique of optimising your website so that it is regularly indexed by search engines so that it displays your products and services in the search engine results. The ultimate goal is to be on the first page and without a search engine optimisation strategy your time and money could all be in vain.

Ecommerce and the Travel Industry

The travel industry has benefited hugely through the growth surge in E-Commerce. The travel industry and the Internet has now become a very prosperous pair. According to the global market research firm IDC, online Airline ticket sales, hotel reservations and car rentals make the travel industry are one of the strongest E-Commerce markets in existence today.

According to the senior research analyst of IDC’s e Travel program, Joshua Friedman, the ease of substituting one provider for another and the non-existence of any physical need for fulfilment has made the travel industry ideal for E-Commerce.

The airline industry represents the largest segment of the e travel industry. According to IDC estimates last year in U.S. alone the airline industry made a massive $7 billion, through online ticket sales and is expected to climb further in the next few years. Cashing in also through their e commerce channels, is the hotel industry with earnings over $2 billion in the year 2000. The online car rentals will pass the billion-dollar mark this year.

The biggest factor in stimulating online travel sales through E-Commerce will be websites designed to meet consumer needs. The travel industry should closely monitor consumer online booking habits and their search behaviour through market research and change their websites accordingly.

Strong sales in one segment will have a trickle down effect on the other segments as well. Strong sales in the airline industry will lead to higher hotel reservations as well as increased car rentals since all three industries are interconnected servicing each other.