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Professional Webdesign

Whether you are looking for a small easy to edit web site to promote your business, an online shopping cart with payment facilities, or something more custom, we can provide the whole package.

Accessibility Audits

Accessible web sites rank higher in Google, they are easier to maintain, they increase brand equity and they can be used more easily by the large group of people who surf the web with new technologies like mobile phones.

Search Engine Optimisation

SEO is the technique of optimising your website so that it is regularly indexed by search engines so that it displays your products and services in the search engine results. The ultimate goal is to be on the first page and without a search engine optimisation strategy your time and money could all be in vain.

Does Pay Per Click (PPC) Work?

Promoting your internet business can be an extremely challenging task. The costs of conventional advertising are high. It can cost as much as $50,000 to publish a print advertisement in a popular publication while producing and running a TV campaign, can run into hundreds of thousands of dollars. Just like conventional means advertising, online marketing has its own problems; it is difficult and takes a long time to produce results.

Utilising pay-per-click (PPC) is an effective way to help promote your new internet business. In a PPC campaign, you pay a price per click to be included at the top of a search engine’s first page of results (SERP) for a particular keyword or phrase. Each time somebody clicks on your PPC ad, you pay for that click

If you are a novice to PPC, make a search on any search engine, PPC ads are what you see at the top or to the side of the SERP called "sponsored links." These are websites that pay money to be listed there.

Cost of a PPC Campaign

PPC can be very costly depending upon what keyword you want to target. There are ways to budget PPC funding while making the most of your PPC marketing campaign. Some companies bid as much as $20 to $25 per click for certain keywords to be at the top of the sponsored links section.

For most keywords, you make a relatively low bid and still get a lot of clicks. Every PPC service has a traffic calculator that tells you the number of clicks you will receive for a certain bid price along with a daily budget. If what you can afford to spend is $0.50 per click, by entering your bid into their traffic calculator you can find out the amount of clicks you can expect for that amount and the cost per day. The PPC traffic calculator will also give you your position. A higher bid will always ensure a higher position within the sponsored links section for that keyword.

There are several PPC programs for you to choose from. Google Adwords is available on several engines, including Jeeves, AOL, and Google. Overture is available on Yahoo and various other engines. Miva is also are reliable and will deliver traffic to your website.

What key phrase/word to target from your PPC campaign

The most vital part of PPC advertising is identifying what keywords or phrases to bid on. Remember most people use search engines to search for information, and are not looking to buy a product or a service. Therefore, when using PPC, bid on a keyword that will bring Customers who actually are looking to buy.

For example, if you are selling used cars on your website, the keyword "used cars," will get you a lot of traffic from people who are just searching for information on used cars. Instead the phrase "Buying a used car" will only provide people that are actually looking to buy a used car. The latter will increase your conversions giving you more bang for your PPC marketing buck.

PPC advertising is the most effective form of advertising your new internet business. Ensure that you bid inside your budget, use specific keywords or phrases that will bring you only qualified traffic, and you will do great.